Founded in 2007, IDDEA have designed and installed over 700 solar projects, from small domestic solar panels, to ground-mounted solar farms and large rooftop solar arrays on offices, commercial properties, schools and colleges.

As the energy industry has rapidly evolved, IDDEA has too. We now offer battery storage installations, to allow our customers to manage their energy use and costs more effectively. Our newest service is the installation of electric vehicle charging points for commercial and domestic clients.

Our history

We were founded by Ian Dunstone in 2007. On leaving the army, Ian initially trained as a Domestic Energy Assessor. With his energy assessor knowledge, Ian could see how solar panels could significantly benefit households and businesses. So, he became a qualified solar panel installer in 2009.

IDDEA gained Microgeneration Certification Scheme (MCS) accreditation in 2009. We became the first company to be accredited under The National Association of Professional Inspectors and Testers (NAPIT) renewable energy scheme (Electrical Certification Scheme). Along with our ISO9001 accreditation, these schemes give our clients confidence that they receive the highest quality service.  You can read more about our accreditations here.

Today, IDDEA remains at the forefront of the market in the South and South West, in terms of experience, knowledge and service in the installation of energy technology – whether that’s on a domestic, commercial or large scale. Specialist in battery storage solutions we work with trusted partners to deliver comprehensive projects to our customers.

Our values

We have four core values which underpin our commitment to you:


When you choose a solar, battery or electric vehicle installation, you should be treated individually and not offered an off-the-shelf solution. We take the time to discuss and analyse all your electricity consumption and performance. Knowing this, we can then design inventive solutions to overcome any challenges and maximise your return on investment. We always go that extra mile to create the best bespoke solution for you now and in the future.


Being independent of any manufacturer, we collaborate with many different companies which allows us to deliver the best product at the best value for money for your situation. We aim to be cost-competitive and provide the most cost-effective solutions for you.

Environmental responsibility

Giving everyone the ability to harness the power of nature to reduce their reliance on fossil fuels, we built our business on an environmentally responsible attitude. The impact we have on the local and global environment is of vital importance to us. We work hard at reducing our environmental impact and we are committed to leading the way and being an example to others. You can read more on how we achieve this in our environmental policy.

Customer service

We take pride in our service. Our helpful and approachable staff always promise to:

  • Explain things with no jargon.
  • Make sure you know what’s going on at every step and keep you updated on timescales.
  • Respect your property and your safety.
  • Take pride in their work and consistently quality assess their workmanship.
  • Have a big smile at all times!