Our Ethos

The Iddea Ethos

The purpose of our business is to produce profitable solutions to the problems of people and planet. We conduct business in a way that does not profit from producing problems for people and planet

 We hold ourselves accountable to our customers, suppliers and the communities in which we operate.

 We reward and recognise the efforts of our team and aim to give them fulfilling and meaningful work which in turn provides a brighter future for the environment. 

By creating and nurturing our circle of good we can ensure that the legacy of our business is that of future proofing our world in a sustainable way.